Most SaaS trials don’t convert.

You might have a great product, smooth onboarding, and a killer pricing page — but most free trials still expire without a purchase. The problem? You’re treating every trial user the same, instead of focusing on the ones who are most likely to pay.

The trial_to_paid_likely trait changes that.

What is trial_to_paid_likely?

In Cruxstack, trial_to_paid_likely is a real-time, computed trait that tells you when a trial user’s behavior matches your highest-converting customers.

It’s not a static score you set once — it’s a live signal, continuously updated based on actual product usage patterns, feature adoption, and engagement milestones.

Example signals:

Depth of usage across core features
Number of active days during trial
Completion of key “aha” moments
Interaction with premium/locked features
Return visits after initial exploration

The output? A simple, actionable trait that flips to “likely” the moment a trial user crosses your unique upgrade threshold.

Why This Matters

A trial user’s intent has a short shelf life. If they’ve just completed a core workflow, explored premium features, or hit your usage limits, they’re in peak decision mode. Wait a day — or even an hour — and that moment’s gone.

With trial_to_paid_likely, you can:

Act instantly when the upgrade window opens
Avoid over-prompting low-likelihood users
Focus sales or success outreach where it matters most
Increase conversion rates without increasing marketing spend

In-App Activations (Primary Focus)

This trait is built for inside-the-app action, not just CRM updates.

Upgrade Modal at the Right Time — Show a plan comparison when the user completes a high-value workflow.
Premium Feature Teaser — Let them “taste” a premium capability right when intent peaks.
Timed Incentives — Display a limited-time discount for 24 hours only to high-likelihood users.

Optional GTM Workflows (Secondary Focus)

If you have connected tools, you can extend this outside the app:

Send a Slack alert to the CSM assigned to that account
Push to CRM for sales to reach out with a tailored pitch
Enroll in a high-intent nurture campaign

Cruxstack’s Perspective

Most SaaS companies try to solve trial conversion with email drips and one-size-fits-all nudges. That’s backward.

Conversion is about timing and context — and traits give you both. With Cruxstack:

No manual scoring rules or thresholds to maintain
No labeled training data required
Trait logic evolves as your app and users evolve

Closing Take

Your trial users are deciding whether to upgrade right now. You can wait for a weekly report and hope they’re still interested… or you can know, in real time, who’s ready to say yes — and act before the moment slips away.

trial_to_paid_likely puts upgrade timing in your hands.

Explore how Cruxstack computes and updates traits in real time → Learn more

From Free to Paid — Without the Guesswork: The trial_to_paid_likely Trait