What Are Traits?
Traits are live, context-aware labels that tell you who your users are, how they're behaving, and what they're likely to do next.
Live, Context-Aware Labels
Traits are intelligent, computed characteristics that tell you who your users are, how they're behaving, and what they're likely to do next.
Instead of Sifting Through Events
You get instant answers: 'Who's slipping away?' → At Risk. 'Who's ready to upgrade?' → Ready to Upgrade.
Actionable Intelligence
Traits are designed to trigger decisions, not just describe behavior. Use them to personalize experiences and drive outcomes.
Traits Library
Explore our comprehensive library of behavioral traits. Each trait is designed to give you actionable insights about your users in real-time.
Categories:
Trait Type:
Showing 13 of 13 traits
Available Now
Likely to Churn
Identifies users showing signs of disengagement or potential churn
What you can do:
- Trigger automated re-engagement campaigns
- Alert customer success teams for proactive outreach
- +2 more actions
Power User
High, sustained usage vs cohort baseline.
What you can do:
- Show advanced features
- Trigger upgrade CTA
- +1 more actions
Coming Soon
Ready to Upgrade
Strong usage + paywall touches → high upgrade propensity.
What you can do:
- Show upgrade banner
- Notify AE
- +1 more actions
Buying Signals
Pricing page loops, team invites, integration checks.
What you can do:
- Route to SDR
- Start trial‑to‑paid flow
- +1 more actions
Feature Adopter
Adopted a key activation feature for the first time.
What you can do:
- Unlock next step
- Show usage tips
- +1 more actions
Feature Dropoff
Stalled after starting a key feature.
What you can do:
- Show guided tour
- Send nudge
- +1 more actions
Returning Evaluator
User returns after long gap and repeats evaluation flows.
What you can do:
- Resurface value props
- Offer quick recap
- +1 more actions
Team Expansion Ready Organization
Multiple users active + cross‑feature depth at account level.
What you can do:
- Expand seats
- Push enterprise trial
- +1 more actions
High Intent Organization
Org shows pricing checks + integration set‑up + admin visits.
What you can do:
- Create opp in CRM
- Start outbound sequence
- +1 more actions
Paywall Heat
Frequent paywall interactions without conversion.
What you can do:
- Experiment price
- Offer limited trial credit
- +1 more actions
Integration Seeker
Explores or configures key integrations.
What you can do:
- Show integration guide
- Offer 1‑click connect
- +1 more actions
Seat Underutilization Organization
Seats purchased >> seats active.
What you can do:
- Prompt seat invites
- Alert admin
- +1 more actions
Expansion Ready
Identifies accounts ready for cross-selling or upselling
What you can do:
- Trigger expansion sales campaigns
- Offer bundled product packages
- +2 more actions
Can't find a trait?
Tell us your requirement and we'll build it for you