Power User Trait

Power User

Flags highly engaged users who love your product — so you can retain them, learn from them, and reward them.

Refresh Rate

Hourly (Free Tier) • Real-time available in Pro & Custom Plans

Signals Used

Feature usage frequency • Session depth • Time-in-app patterns

Setup Time

~5 mins SDK install + 24–48 hrs of usage data

Start Using This TraitView Documentation

Why This Trait Matters

Power users often go unnoticed until they churn or complain. They're your most valuable customers, but without proper identification, you miss opportunities to learn from their behavior, retain them longer, and turn them into advocates.

This trait helps you recognize them early and act meaningfully — whether that's gathering feedback, offering exclusive access, or simply showing appreciation for their loyalty.

How It Works

Heavy Product Usage

User engages deeply with features

power_user Assigned

Trait automatically triggered

App Reacts

Reward, beta invite, etc.

Role-Based Benefits

Product Teams

  • Learn what features drive adoption
  • Collect roadmap input from engaged users
  • Identify usage patterns for feature optimization

Growth Teams

  • Run loyalty and referral campaigns
  • Target upsell campaigns effectively
  • Create VIP user experiences

Customer Success

  • Use power users for testimonials
  • Combine with churn flags to monitor usage drops
  • Proactive outreach to maintain engagement

Real-World Examples

1

Offer Early Access

When a user is flagged as power_user, invite them to beta test new features.

2

Collect Feedback

Trigger a survey to capture insights while users are most engaged.

3

Reward Loyalty

Send a thank-you gift or personalized message to deepen trust.

Data Requirements

Just send basic engagement events — no extra setup needed.

Required Events

  • feature_used
  • session_start / session_end
  • login (optional)

Example Event

{
  "event": "feature_used",
  "user_id": "u_345",
  "feature": "analytics_dashboard",
  "timestamp": "2025-08-29T10:12:00Z"
}

Ready to Identify Your Power Users?

Start using the Power User trait today and turn your most engaged users into your biggest advocates.

Start Free TrialSchedule Demo